Larrikin Bourbon earns three ASCOT Awards
Larrikin Bourbon Co. won Double Platinum, Platinum and Gold honors at the ASCOT Awards, a spirits competition founded by bourbon authority Fred Minnick. The wins add momentum as the Kentucky brand expands its footprint to 18 states.
Why it matters: - The ASCOT Awards are a notable validation point in the bourbon market, where awards can influence credibility, shelf appeal and consumer interest. - Larrikin Bourbon Co. is using the recognition to reinforce its position as a Kentucky bourbon brand with a growing national footprint.
What happened: - Larrikin Bourbon Co. won multiple honors at the ASCOT Awards in Lawrenceburg, Kentucky. - The brand earned Double Platinum for its 9-Year Single Barrel Bourbon. - Larrikin Bourbon Co. earned Platinum for its 9-Year Cigar Lounge, which is crafted from five finishing barrels. - The brand also received Gold for its 8-Year Bottled-in-Bond Bourbon. - Greg Keeley, founder and distiller of Larrikin Bourbon Co., called the results a sign the company is making whiskey people want to drink.
The details: - The ASCOT Awards were founded by bourbon authority Fred Minnick. - Larrikin Bourbon Co. is now available in 18 states. - The company says it is focused on distinctive, high-quality Kentucky bourbon with character. - Keeley said the team is building Larrikin with respect for the craft and “just enough mischief to keep it interesting.”
Between the lines: - The three medals give Larrikin Bourbon Co. a clear marketing and reputation boost in a crowded premium bourbon category. - The mix of ages and styles suggests the brand is trying to stand out through both craftsmanship and a more personality-driven identity.
What's next: - Larrikin Bourbon Co. is expected to keep expanding beyond its current 18-state distribution. - The company is likely to use the ASCOT results to support brand awareness and retail growth.
The bottom line: - Larrikin Bourbon Co. turned an awards sweep into proof that its premium bourbon strategy is getting attention beyond Kentucky.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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